CASE STUDY
PAMA
My role
Concept Creation
Art Direction
Brand Design
Based in London, made in L.A. PAMA is a project dedicated to producing active-wear with sustainability at its core. They use natural and recycled fabrics, and function under the philosophy ‘How we treat the environment around us is equally as important as what we put on ourselves and put in ourselves’.
*The photography rights belong to PAMA. The images used to create the mood board are purely for inspiration and haven't been used for commercial purposes.
