I combine strategy and visual storytelling to help founders build brands that feel aligned, meaningful, and built to last. The process is practical and grounded: cut through the noise, focus on what matters, and create work that supports the bigger vision.

The work starts with clarity. When a brand has a strong foundation and a clear “why,” everything becomes easier: decisions, communication, and creative direction. That clarity leads to design that actually works and continues to work as a business grows.

Whether it’s a website or a full identity, the goal is always the same, design that solves problems, tells a true story, and scales with the business.

I’ve also poured what I’ve learned into a blog filled with straightforward, useful insights for founders. I hope it helps you make clearer, more confident decisions as you shape your brand.

I’ve worn a few creative hats, across design, brand, film, and tech, but what ties it all together is my obsession with good design and the stories it tells. I care about details (sometimes too much), love art direction and great typography, and believe a strong brand starts with intention and curiosity.

I’m based in Berlin, and open to work with founders and creative leads across the world.

Brand Design & Consulting
Collaborate with Founders and Creative Leads on brand projects, guiding them from strategy to production.

Investor-Facing Creative
Partner with Founders to help secure funding, creating the visual tools they need to impress investors. Together, we can build a killer pitch deck, a website, and other visual assets that showcase your brand and establish credibility.

Creative Production
Act as your embedded Creative Lead, supporting onboarding, briefing, feedback, and managing external agencies or production companies for photo shoots or video production.

Embedded Senior Designer
Partner with Creative Leads to work alongside their team as an embedded Senior Designer for specific projects or productions, providing strategic and hands-on support in design, art direction, and creative execution.