I combine strategy and visual storytelling to help founders build brands that feel aligned, meaningful, and built to last. The process is practical and grounded: cut through the noise, focus on what matters, and create work that supports the bigger vision.

The work starts with clarity. When a brand has a strong foundation and a clear “why,” everything becomes easier: decisions, communication, and creative direction. That clarity leads to design that actually works and continues to work as a business grows.

Whether it’s a website or a full identity, the goal is always the same, design that tells a true story, and scales with the business.

I’ve also poured what I’ve learned into a blog filled with straightforward, useful insights for founders.

I’ve worn a few creative hats, across design, brand, film, and tech, but what ties it all together is my obsession with good design and the stories it tells. I care about details (sometimes too much), love art direction and great typography, and believe a strong brand starts with intention and curiosity.

I’m based in Berlin, and open to work with founders and creative leads across the world.