I blend strategy with visual storytelling, because I believe great, timeless design starts with a clear why. Even early-stage brand thinking: Evolving, messy and unfinished, sparks conversations that help align teams, and sets the stage for smoother business decisions down the line.

This foundation allows me to dive into the craft I love: Design and Art Direction. Colour, typography, photography, and graphic systems become tools to tell stories, evoke emotion, and drive engagement.

I care too much to do average work. Every project I take on is intentional, timeless, and built to grow with your business.

I’m Juli, a creative consultant and designer from Colombia, now based in Berlin. For years I’ve helped Founders build brands and visual narratives designed to adapt and evolve.

I’ve seen the impact of design from many sides, launching my own design studio in the UK, collaborating closely with Founders to bring their visions to life, and leading design within agencies and tech companies across Europe.

Today, I focus on partnering with Founders and Creative Leads on Art Direction, Brand Design, and Creative Production, creating flexible brands designed to grow.

Brand Design & Consulting
Collaborate with Founders and Creative Leads on brand projects, guiding them from strategy to production.

Investor-Facing Creative
Partner with Founders to help secure funding, creating the visual tools they need to impress investors. Together, we can build a killer pitch deck, a one-page website, and other visual assets that showcase your brand and establish credibility.

Creative Production
Act as your embedded Creative Lead, supporting onboarding, briefing, feedback, and managing external agencies or production companies for photo shoots or video production.

Creative Project Manager
Define timelines, milestones, and objectives while coordinating and communicating with other freelance creatives, including copywriters, illustrators, animators, filmmakers, art directors, stylists, and other specialists, to ensure projects run smoothly and on schedule.

Embedded Senior Designer
Partner with Creative Leads to work alongside their team as an embedded Senior Designer for specific projects or productions, providing strategic and hands-on support in design, art direction, and creative execution.