I lead projects from concept through production, with art direction at the core, shaping visual outcomes across brand and marketing, from photo and film to digital environments. I work across contemporary production methods, including AI-assisted workflows.

I help define and build brands from early positioning through identity and rollout. I like to stay close to both thinking and craft, ensuring ideas translate into visual languages that hold across every touchpoint.

Ideas and concepts are one thing, making them work everywhere is another. I translate brand concepts into flexible brand systems, teams can actually use without losing what made them strong to begin with.

For early-stage teams, I shape the visual foundation that builds trust and momentum, from investor materials to launch platforms and evolving brand worlds.