For teams and creative leads. I define and guide direction, keeping work aligned as it evolves, whether shaping from the ground up or guiding existing execution. Typically on a monthly retainer

For founders and companies at a turning point. A focused engagement to define your brand’s visual direction and core building blocks. Delivered over 2–3 weeks.

I stay close to execution where needed, guiding craft, validating ideas, and ensuring quality across outputs. Available for projects or ongoing collaboration.

I help teams use AI tools with intention, bringing the creative direction needed to turn generated output into something that fits the brand and feels ownable.