Huckletree
I partnered with Huckletree's founders from the early stages to establish the brand, then led a rebrand as the company scaled, building a brand system flexible enough to support expansion across multiple locations.
ABOUT
*All space photographs are the property of Huckletree. Moodboard images are for inspiration only and have not been used commercially.
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Huckletree needed a brand that could grow with it. Working closely with the founder, I translated her vision, bold, modern, and built around community, into a brand system that could scale consistently across new sites while staying true to that original identity.
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The visual language centered on strong colour, a distinctive stripe motif, and interiors designed to feel high-energy and welcoming, reflecting a space built for entrepreneurs and creative businesses to work and grow together.
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Creative Direction Defined the overall brand vision and ensured it stayed consistent as the company scaled across new locations.
Art Direction Directed the visual execution of the identity, including colour, the stripe motif, and interior design language.
Brand Roll-out Managed the rollout of the brand system across new Huckletree sites, maintaining consistency as the company expanded.
PROJECT DETAILS
“Juli was true to our specs but also managed to design something that blew us all away. Her clean, visual design style, funky approach and attention to detail really personify her work, and we couldn’t recommend her more.”
