I supported the founders early on by developing the brand design system and pitch deck, helping them establish credibility and successfully secure $3M in funding.

The design uses soft, calming palettes and minimal compositions, everyday objects arranged with intention, to convey clarity and balance, while accent colours like blue and orange add focus and energy without disrupting that sense of calm.

• Creative Partner Worked alongside the founders from the earliest stages, shaping the brand's creative direction as a core part of its foundation.

• Creative Direction Defined the brand vision and ensured it supported the founders' fundraising and credibility goals.

• Art Direction Directed the visual style, from colour palette to composition, translating the brand's positioning into a consistent look.

• Design Built out the brand design system and pitch deck materials used to support fundraising.