Mantra
ABOUT
New York-based Mantra Health partners with higher education institutions to provide students with comprehensive mental health and wellness solutions.
PROJECT DETAILS
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I supported the founders early on by developing the brand design system and pitch deck, helping them establish credibility and successfully secure $3M in funding.
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The design conveys mental clarity and emotional balance through soft palettes, minimal compositions, and everyday objects arranged with intention. Strong accent colours, like blue and orange create contrast, adding focus and energy.
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Creative Direction
Art Direction
Creative Production for photoshoot
Design
*Studio photography + GIFS by Marion Botella. Moodboard images are for inspiration only and have not been used commercially.
Lowercase serif typography conveys trust and professionalism, while rounded forms add a modern softness that makes the wordmark feel approachable and human.
LOGO DESIGN
KEY WORDS
Calm, Clear, Deep, Balanced, Empowering.
