Reconnect Label
ABOUT
Born in New York, designed in London, handmade in Spain. Reconnect Label is a maternity-friendly brand that makes clothes to defy convention; clothes that adapt to the female body and outlast pregnancy.
PROJECT DETAILS
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Reconnect Label began as nothing more than a vision and a deep passion from the founders to reshape maternity fashion. Starting from the ground up, we collaborated closely to build the brand’s foundation, beginning with strategic positioning, brand values, and a distinct voice that speaks to modern, empowered motherhood. From there, we brought the vision to life through a thoughtful design concept and a visual identity that reflects the brand’s essence: stylish, adaptive, and timeless clothing for every stage of a woman’s life.
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The brand identity is minimal and clean, allowing the content to speak loudly. It’s feminine, elevated, sensual, and unapologetically real. Photography celebrates women in their raw, natural state, blending natural textures like water and skin with bold, urban elements like graphic sneakers and tattoos. The palette mixes soft pastels and neutrals with sharp blues and reds to create contrast and emotion.
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Creative Consultation
Brand Strategy
Creative Direction
Art Direction
Brand re-design & roll-out
*All photographs & moodboard images are for inspiration only and have not been used commercially.
Clean, geometric, all-caps typography reflects quiet boldness and elegance. Its minimal structure leaves space for strength, creating a subtle tension between the natural and the unapologetically edgy.
LOGO DESIGN
KEY WORDS
Unapologetic, Raw, Empowered, Natural, Organic.
“Juli is a super talented designer, she helped us bring our brand to life, pushing our thinking and advising us in the decisions we were making. She was a super valuable thought partner and really got what we wanted to create. Juli is extremely curious, loves learning new skills, and it’s not afraid of getting into new tasks. I have worked with many designers and the mix of practicality, creativity and design thinking she brings is very rare to find!”
