Curalia is a self-initiated project built from business idea to design and development, with AI as a core part of the process. The idea came from a personal frustration, an overwhelming market, conflicting recommendations, and products that kept ending up unused. I wanted to build something that helps people understand what actually works for their skin and find the products they keep coming back to. As a side project, the goal was to learn what it takes to build a digital product end to end, while creating something that contributes to more informed decisions when buying skincare.

Curalia is built around knowledge, understanding your skin, your ingredients, and what actually works for you. The brand needed to feel modern and warm, with a lifestyle quality that moves away from clinical perfection and old beauty stereotypes. Imperfection is intentional here. Diversity is the baseline, skin is shown as it is, in all its textures, tones, and varieties, because skincare is a form of self-care, not a standard to meet. Playfulness and rawness sit alongside clarity, because that's what Curalia stands for: honest, intelligent, and human.

Business idea · Creative Direction · Design