THE TOOL-BOX
THE TOOL-BOX
The architecture of kick-ass brands.
“Brand? I’ll think about that later…” If that’s what you’re thinking, you’re not alone.
Brand is the “glue” between Product and Marketing.
A well-defined ‘why’ lets Marketing experiment, Product evolve, and culture adapt, all while staying anchored to the same guiding principle.
Why ignoring brand early costs you later.
“Brand? I’ll think about that later…” If that’s what you’re thinking, you’re not alone.