Huckletree
ABOUT
Huckletree is a thriving network of community-driven, design-led workspaces across the UK.
*All space photographs are the property of Huckletree. Moodboard images are for inspiration only and have not been used commercially.
PROJECT DETAILS
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I partnered with the founders early on to bring the concept to life and establish the Huckletree brand. As the company grew, a rebrand was needed to support expansion and ensure the identity could scale. I worked closely with the founder to translate her bold, modern, and community-led vision into a future-ready brand system.
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A space where bold ideas could grow within a vibrant, supportive community. The design had to reflect that spirit: unapologetically striking, with high-impact stripes, bold colour, and interiors that felt both elevated and alive, merging the worlds of entrepreneurship and creativity, shaping a culture where ambition and collaboration could thrive side by side.
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Creative Consultation
Creative Direction
Art Direction
Brand re-design & roll-out
Bold, condensed typography conveys stability and confidence, while the underline grounds the design, adding a subtle sense of support.
LOGO DESIGN
KEY WORDS
Pioneering, Connected, Empowered, Bold.
“Juli was true to our specs but also managed to design something that blew us all away. Her clean, visual design style, funky approach and attention to detail really personify her work, and we couldn’t recommend her more.”