SumUp logo with black abstract icon and the brand name in black text.

Sumup Brand Photo/Video Production

ABOUT

Berlin-based Sumup is a global fintech company empowering small businesses with simple payment solutions.

  • In collaboration with Lena & Artem Studio in Berlin, we produced a series of photographs and videos to support EU-wide brand campaigns for various Sumup products. The project spotlighted three distinct merchants in their environments, bringing their stories to life.

    Beyond capturing content, we developed a refreshed photography style, pushing existing brand photography guidelines toward a fresh, ownable and relatable aesthetic.

    • Principal Brand Designer (in-house)

    • Project Lead

    • Agency Onboarding & Management

    • Art Direction (Client Side)

PROJECT DETAILS

*All photographs & videos belong to Sumup.

A customer makes a contactless payment with a credit card at a checkout counter in a store.
Hairdresser using a curling iron on a woman's hair in a salon.
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A woman sitting on a gray couch at an orange table, using a smartphone with a digital banking app. On the table, there is a cup of coffee, a tube of lipstick, sunglasses, a blue credit card, and a small orange container. A blue handbag with jewelry h
Street advertisement display with two posters showing smartphones and financial information, connected to a bench.
A person slicing a sandwich on a wooden cutting board in a modern kitchen, with various spices and herbs on a wooden shelf in the background.
Person in a gray shirt and green apron opening a pink bento box with fried food inside on a kitchen counter.
A person wearing a gray shirt and green apron is handing a paper bag with stickers to another person in a brown jacket at a counter in a restaurant or cafe.
Person making a contactless payment with a green card at a table.
A man in a mustard-colored shirt sitting at a restaurant table with various dishes including a salad, a sandwich, a cup of coffee, and a bowl of soup, with a small vase holding a flower in the background.
IMGP9813_UK_BANK_RGB_16bits 1.png
Advertising poster with a digital and real kitchen scene showing a person slicing bread, a smartphone display, and text indicating 20-minute prep time and 6 tables waiting, with branding 'Sumup' and a slogan about counting with Sumup.
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“Working with Juli on the SumUp campaign was a total pleasure. From day one, she made everything super clear, the brief, the goals, the creative direction, which helped us hit the ground running. Juli was super helpful in gathering feedback quickly and pushing things forward, it really made a difference. Her art direction was spot-on: thoughtful but never rigid, and she gave us the space to bring our voice into the work. On top of all that, she’s just great to work with, easy-going, sharp, and super collaborative. Would jump on another project together any time.”
— Artem Portugalsky, Founder Lena & Artem Studio

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